|Name of research project|
|Play Domino: Talk Prostate|
|What is the project?|
|Latest figures from Prostate Cancer UK suggest that in the UK, one in eight men will be diagnosed with prostate cancer. However, this figure is double for black men, who have a one in four chance of being diagnosed in their lifetime.
With these high prevalence figures in mind and years of engaging in various community-focused projects, domino was identified as a cultural game which could be used as a vehicle to enhance the delivery of serious messages relating to prostate cancer.
To aid this, a series of events, programmes and high-profile campaigns have been held to help raise awareness of prostate cancer among groups of black and minority ethnic (BME) men.
Some of the ideas used to promote awareness included:
|What is the aim?|
|Awareness of the rise in cancer rates in BME groups amongst communities and clinicians is often poor, resulting in lower screening uptake rates and later diagnoses. By promoting awareness the project has helped increase awareness and earlier presentation at the GP.
The Play Domino Talk Prostate has ensured more men from the BME communities are getting screened for the condition.
|Who is involved?|
|What are the benefits?|
| By increasing awareness, black men who have been targeted in the campaign say they feel more confident talking about their health and understand more about the process involved in screening and testing for prostate cancer.
The more men who are screened, the higher the chance that prostate issues can be picked up earlier and therefore treatment can be sought.
|The Domino Effect|